How Prox Recommends Products
We believe you deserve to know exactly how we find and recommend products. Here's everything about our process, business model, and commitment to you.
How We Find Products
Prox uses AI to analyze multiple data sources and find products that actually solve the problems people face:
Customer Ratings & Reviews
We analyze thousands of verified customer reviews to understand real-world performance. Our AI looks beyond star ratings to understand what people actually say about products—the good and the bad.
Price-to-Value Analysis
We compare products across price points to understand where you get the best value. Sometimes the mid-range option outperforms premium products—our AI helps identify these opportunities.
Problem-Solution Matching
We don't just recommend popular products. Our AI matches specific problems to specific solutions, considering factors like your space, budget, and lifestyle preferences.
Voice-Matched AI Assistants
When you shop through a partner's storefront, our AI assistant can be tuned to match that partner's unique voice and communication style. With the partner's consent, we analyze their public Instagram captions to create a voice guide that shapes how the AI responds — so the experience feels authentic to the creator you follow. Captions are processed once to generate the guide and are not stored separately.
Our Business Model
We believe in being transparent about how Prox makes money:
Affiliate Commissions
Prox earns affiliate commissions when you purchase products through our links. We partner with multiple affiliate networks to provide recommendations from a wide range of retailers: Amazon (via Amazon Associates), CJ Affiliate (connecting to brands like Homary, Lighting New York, and others), and Rakuten Advertising (connecting to brands like Coleman Furniture). This multi-network approach means we can recommend the best product for your situation, not just what's available on one retailer.
- This is how we keep Prox free - you never pay for our recommendations
- Commissions are paid by retailers - nothing is added to your price
- We only recommend products we believe in - commissions don't influence rankings
Our Editorial Independence
Trust is everything. Here's our commitment to you:
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Affiliate commissions do not influence which products we recommend
Our AI evaluates products based on quality metrics, not commission rates.
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We recommend products we believe will actually solve your problem
Our reputation depends on giving you advice that works.
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We include products at all price points
Budget options are often just as good as expensive ones.
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We update recommendations based on new data
Our system refreshes every 6 hours with the latest reviews and trends.
Questions?
We're happy to explain more about how Prox works. If you have questions about our recommendation process or business model, please reach out.
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