Prox was born from a simple yet profound realization: the objects we interact with daily should enhance our lives, not complicate them. Founded in 2024 by Dave Pollack, our journey began during the transition to parenthood, when the familiar rhythms of home suddenly required new solutions. What started as a personal challenge—creating accessible storage for baby food ingredients while preserving precious counter space—evolved into something larger: a design philosophy centered on adaptability, intention, and lasting beauty.

Our Commitment to Quality

  • Manufacturing Partners

    We work with a trusted Milwaukee-based contract manufacturer with over 12 years of experience in premium woodworking and CNC precision manufacturing. Their 30,000-square-foot facility specializes in custom woodworking and serves demanding industries including medical, automotive, and aerospace sectors, ensuring every component meets strict quality standards.

  • Materials & Sourcing

    Every piece begins with responsibly sourced North American hardwoods, selected for both beauty and durability. Our maple comes from sustainably managed forests, and each component undergoes rigorous quality testing before assembly. We carefully inspect grain patterns and wood density to ensure consistent performance across all products.

  • Quality Assurance

    We're committed to exceptional craftsmanship and customer satisfaction through meticulous attention to detail. Each piece undergoes thorough inspection before shipping, and we work directly with customers to address any concerns quickly and fairly. Our goal is creating furniture that exceeds expectations and stands the test of time.

Meet Our Founder

Dave Pollack combines 8+ years of product strategy experience with formal training in both business and design. His background in user research and systematic problem-solving led him to found Prox, applying the same thoughtful, research-driven approach to everyday home challenges.

That first modular shelf system, crafted for an awkward kitchen corner, revealed an essential truth. Our homes are never static. They transform continuously as our lives evolve—careers advance, families grow, interests develop, and priorities shift. Each transition brings new requirements for our living spaces, yet most furniture remains fixed, unable to grow with our changing needs.

This insight became our mission: to create solutions that anticipate change rather than resist it.

Our Values

At Prox, we transform everyday objects with exceptional craftsmanship and thoughtful design. By using premium materials and innovative approaches, we turn daily routines into meaningful moments. Our adaptive, purposeful designs offer versatile solutions that evolve with you, empowering mindful living as your needs change.

Everyday Elevation

We elevate everyday objects through exceptional craftsmanship and thoughtful design. Ordinary items deserve extraordinary attention—we honor each interaction by using premium materials and innovative approaches that transform daily experiences into moments of satisfaction.

Tangible Potential

We create designs that adapt to changing needs and grow with our customers. We commit to delivering enduring value through versatile solutions that transform spaces, enabling environments that serve both present requirements and future possibilities.

Intentional Living

We design for meaningful presence in everyday moments. We consider how objects shape the rhythm of daily life and create products that foster mindful interaction, encouraging more considered use of space and supporting environments that inspire purposeful living.